Massachusetts Library Association
19th Biennial Public Relations Awards

Deadline:   Entries must be received by March 6, 2009

All Massachusetts libraries are invited by the MLA PR Committee to submit your best PR materials to apply for the 2009 MLA PR Awards.  All categories of PR materials are eligible from all types of libraries.  We invite academic, public, school, and special libraries to participate.  Awards will be presented on May 7, 2009 at the MLA Annual Conference in Springfield, MA.

Please submit one copy of this form with each entry.  See other guidelines on reverse.

Award Categories

  • Advertisement – any paid advertisement
  • Annual Report – for calendar or fiscal years 2007 or 2008
  • Booklist – may be any format; concept and content are important
  • Bookmark – creative design, content, and format are important
  • Brochure – any folded, printed presentation
  • Community Reading Programs – a compilation of promotional efforts and events associated with the community reading program, e.g., one book-one community.  Please present in scrapbook or three-ring binder format.  Photos of large objects are preferable to actual objects (See also Summer Reading Program)
  • Coordinated Advocacy Campaign – format may vary but all aspects of entry must focus on a common theme or goal such as a building campaign, fundraising effort, override attempt, etc. Please include the campaign results in your entry. Was it successful?
  • Event – a compilation of promotional efforts to promote a program or series of related events and the event(s) themselves. 
  • Library Card – entry must include details about the promotional campaign surrounding the introduction of the card.
  • Logo – creative symbol designed for library, project, or program
  • Media Presentation – any audiovisual effort, such as videos, slide presentations, PSAs, etc.
  • Merchandise – items offered for sale or for giveaways by the library or Friends group to promote the library
  • News Coverage – column, feature, or news as featured in a newspaper, magazine, on radio, or on television.  May be library or press generated. 
  • Newsletter – may be Friends or Library generated; print or online.  Multiple examples are encouraged
  • Poster/Flier – single sided, display item
  • Summer Reading Program – a compilation of promotional efforts and events associated with the summer reading program. Please present in scrapbook or three-ring binder format.  Photos of large objects are preferable to actual objects.  Attribute to state or national program if used.  (See also Community Reading Program)
  • Library Web site – list URL and provide color printout of main page and sample subpages
  • Youth Services Web site – list URL and provide color printout of main page and sample subpages
  • Teen Web site – list URL and provide color printout of main page and sample subpages
  • Social Networking site/project – list URL and provide color printout of main page and sample subpages

Click here for the PR Award application: Word Format PDF Format

Deadline:   Entries must be received by March 6, 2009

 

Send Entries, Application Form, and Application Fee for receipt by March 6, 2009 to:

MLA PR Award Entry
c/o SAILS Network
547 West Grove St.
Suite 4
Middleboro, MA 02346

All submitters must be MLA members in good standing.
Click here for the membership application.

 

 


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