For Alibaba, the giant of the Web, everything is going well. This proven leader in the world of e-commerce has set a new record in terms of turnover. It happened on November 11, 2015, the date of “Singles Day in China” which can be likened to American Black Friday
The specificity of this day: merchants all have big promotions. For the 2015 edition, the benefits were spectacular.
2015: a fruitful year for Alibaba
Jack Ma, President and CEO, said the company has generated more than $14 billion in sales from its e-shops as part of the “Singles Day in China”. This is equivalent to a 60% increase compared to the previous year. And the company will redouble its efforts in the coming years. In particular, it forecasts an increase of more than 50%, mainly by promoting sales worldwide. Moreover, Aliexpress, which is none other than Alibaba’s B2C portal, is now a particularly popular point of sale for Westerners who want to buy high-quality items at a lower cost.
And the company confirms its competitiveness through its innovations: more than two thirds of its sales were concluded via a mobile platform. It should be noted, by the way, that the company has applied additional discounts for buyers who place their orders directly on their phones.
A growing company
All these figures show that Alibaba has achieved a real achievement. Moreover, its figures are much higher compared to the Cyber Monday and Black Friday events (even when the figures are combined). If we take the case of Cyber Monday, it is ranked second among exclusively online sales events and had $1.35 billion in sales in 2014. It must be said that Alibaba has far surpassed it.
One thing is certain, Alibaba is ambitious and continues to grow rapidly, despite the uncertainties facing China’s economy. And all this has been made possible thanks to excellent tacticians, who have known and believed in the company’s international growth.
Choosing to invest funds in Alibaba would therefore be a wise choice, especially when we know that e-commerce is a fast-growing sector. And even if few trading platforms offer the possibility to invest in Alibaba, this value is really worth it.
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