Sports sponsorship, the new brokers’ field of attack

Recently, brokers have shown a growing interest in partnerships with professional sports clubs. After 24Option which collaborates with Olympique Lyonnais, another online broker is launched. This is EZ Trader, which is now the sponsor of the AS Monaco club. And he will probably not be the last to embark on this path

Brokers and sports sponsorship

Sports sponsorship is an option that seems to appeal to a growing number of online brokers, especially those who specialize in binary options. Moreover, this sector is currently expanding rapidly and binary trading is attracting more and more investors. To consolidate their reputation, many operators in this sector have forged various partnerships, particularly with the most prominent sports clubs of the moment.

Strategic partnerships

It was the online broker 24Option that first launched itself and revealed its partnership with the OL or Olympique Lyonnais, an association that should last for two years. From now on, we can see the logo of this broker on the left sleeve of the players of this team. For this operator, this is not the first time it has worked with sportsmen and women, as it already supports “Juv'” or more precisely Juventus in Turin. At the same time, he works with former tennis player Boris Becker who is a 24Option ambassador.

Benarfa interactive option

It is also worth mentioning EZTrader which has partnered with AS Monaco for 3 seasons. This alliance will undoubtedly benefit the site’s traders, but also the club’s fans. It should be noted that, like 24Option, EZTrader is not in its first collaboration with sportsmen and women since the broker already works with football and handball clubs (non-professional, however).

Then there is also Interactive Options, which is now an official partner of the OGC Nice, at least for the 2015/2016 season.

Finally, it is interesting to note that while associations with top sports clubs are beginning to break through on the French brokers’ side, this trend is already well established on the British side. Several partnerships have already been signed, such as Banc de Binary and the Liverpool Club, Swissquote and Manchester United, Markets and the Arsenal Club, FXPrimus in Manchester City and eToro and the West Ham United Club.

All this enthusiasm only confirms one thing: binary trading is growing more and more. For their part, online brokers do their utmost to stand out from the competition and partnerships with prestigious sports clubs are part of their strategy to stand out from the crowd..