Review of The E Myth Revisited – Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

gerbernewsDid you know that almost 7 in every 10 new small businesses in 2013 failed within the first 2 years of their startup?  This is a real estate book but it mainly focuses on using a fictional entrepreneur profile who starts a pie shop but she has to deal all the difficulties of a small business entrepreneur to the point of burning herself out without actually getting as much returns as she deserves from the business.  Michael Gerber in this book published in January 1995 demonstrates that for a business or a company to be successful, they shouldn’t sell the products they make, they would just be fulfilling the emotional demands of the clients.

” The E Myth Revisited ” has  been described as the perfect guide for small business technicians, entrepreneurs and managers, to show them how business can succeed when the businesses focuses only on what it is good at.  For instance, he uses Southwest Airlines as a good example of a successful company, which, though it generates its income through the sale of tickets, it does not handle ticketing and instead focuses on providing quality travel services to clients.  The book goes further to the economic systems and especially the workplace environment and how an average employee can get rid of the notion that work and business is a disliked place because people come there to waste their lives.

Among the most intriguing arguments in his book is that in order for a business idea to work, you must have a ‘primary aim’ in life, not just business first, because without it even the best entrepreneur can get consumed.  The strategic objective will be what you want to become of the business to fulfill the requirements of the ‘primary aim’ in life.  It also puts a lot of emphasis in how to analyze an opportunity when it presents itself and using modern available tools to assess the profitability of a venture.  This section is what makes this book one of the most educative and easily explained real estate reads suitable for novice and intermediate entrepreneurs.

Of greater importance is that Michael Gerber, the author, delves into detail to bring out some of the least discussed business strategies and approaches including how to merge talent with the system, how to turn training into a game, measuring and estimating anything at the first glance and the importance of scripting everything in order to make achieve more predictable or consistent results in business.  After all, the idea of a business is a secure and ever-growing income source.

Despite all the good things positive reviewers write about this book, quite a number of Amazon reviewers view it as an out-of-date manual written by a washed up entrepreneur now surviving by writing, lecturing and making inspiration CDs.  It depends on what kind of entrepreneur you are, if you believe there is always something positive out of any publication, then you should consider reading this book before you enter the real estate market.

Review of Buy It, Rent It, Profit!: Make Money as a Landlord in ANY Real Estate Market by Bryan M. Chavis

57Almost every book in the section that ‘Buy It, Rent It, Profit!: Make Money as a Landlord in ANY Real Estate Market’ written by Bryan M. Chavis is targeted at individuals who thirst for knowledge to achieve their personal and professional success and wealth and ultimately happiness.  This explain why these books are published to have minimal fluff, to have motivating positive messages, examples and illustrations and simply tell the reader, in the simplest terms, what to do or how to achieve a goal.  This book, though, has been rated above the rest more than a handful of times by different reviewers and critics, and it is for a good reason.

Touted as one of the simplest roadmaps to the confusing world of real estate buying, renting and owning property, the book ‘Buy It, Rent It, Profit!: Make Money as a Landlord in ANY Real Estate Market’ establishes itself as a guide to get rich with frenzied colorful and excitement filled cover design, just like most other get rich in any way possible guide books.  However, you will be surprised that between the colorful and playful design of the cover pages is real information that will guide you to be a different kind of investor and landlord by working smarter, not harder and how to research potentially profitable property in an organized and easy to follow approach.

Bryan Charvis, the Author of the book, is himself the founder of Landlord Academy and a renowned writer but he used the same principles he advocates for in this book to turn himself from an ordinary average employee with a dead end 9 to 5 job to a landlord and very profitable real estate entrepreneur.  This book is based on personal experiences and lesson learnt by Brian Chavis as he strove to find his way in the murky waters of the real estate market. It therefore presents the necessary tools that even a novice trader needs to be armed with to make smart investment decision and to set and meet their realistic goals in life and in business.

Invest-in-Real-EstateThe book can be described as informative and impressive, but the writer is much more articulate, calculating, intelligent and passionate in person.  Therefore, whether you are a beginner in real estate or already have a business going and want to make it better than it is, this may be the best book for you.  Because it is a perfect combination of substance and enthusiasm, this book is a comprehensive resource to get all the tips, tricks and ideas required in the assessment, purchase, ownership, transferring and selling a real estate property.

As a closing note, just like any other book, this one has its weaknesses, the most pointed out being that it seems incomplete, giving it a feel of an infomercial on paper, some readers say it is too basic for anyone who understands the real estate market and some even just call it the author’s brags about his successes.  It all depends on your perspective and what you are looking for, but to me it is a great book worth checking out.